LAS VEGAS ― The Professional Bull Riders and CBS
Interactive announced on Wednesday an agreement for the production
and management of PBR's new digital subscription product, featuring
live and on-demand video.
Subscribers will have access to over 100 live-streaming
broadcasts on PBR.com, including every Built Ford Tough Series
event, as well as 18 Touring Pro Division events. The streaming
schedule will begin with the PBR Built Ford Tough World Finals on
Oct. 23-27. In addition, members will be able to access on-demand
videos, including replays of telecasts, as well as additional
features and historic content. The subscription content will be
produced by CBS Interactive Advanced Media.
This new agreement expands CBS's relationship with PBR across
multiple platforms, including digital, broadcast and cable
television. CBS Sports and CBS Sports Network are the exclusive
television partners of the PBR, providing coverage of 25 events a
year, including more than 100 hours of original event programming.
The PBR World Finals from Las Vegas will air on CBS Sports Network,
"We've had an exclusive partnership with CBS and CBS Sports
Network for a year now and have been very impressed with their
commitment to bring our fans the best production possible via their
broadcast and cable network," said PBR Chairman and CEO Jim
Haworth. "We are very excited to expand that affiliation to
include a relationship with CBS Interactive. Now we'll be able to
provide even more PBR fans worldwide with the greatest bull riding
content available at their fingertips and their convenience."
"We are thrilled to form this partnership with PBR and serve
their wide, loyal fan base together with CBS Sports and CBS Sports
Network," said Patty Hirsch, Vice President and General Manager of
CBS Interactive Advanced Media. "PBR fans will now have access to
more video content than ever before and CBS Interactive Advanced
Media will be able to deliver compelling cross-platform packages
for PBR advertisers."
For the first time, digital subscriptions will be offered
separately from other PBR membership packages. Monthly and annual
digital subscriptions will be offered for $9.95 and $99.95,